The best part of this project was the over-whelming positive feedback we received. One call in particular came in all the way from Florida. A women in her 90's had seen the ad in Vineline and with the help of a friend "who had a computer" managed to somehow track me down. She wanted to know when and where she could purchase the bat beer bottles. I ended up sending her a couple of 12-packs since it was only sold locally here in Chicago. She thought it was the most amazing bottle she had ever seen. That was a good day.
Credits: Writer/Scott English, Production Designers/Kevin Lescelius, Tracy Jones
Old Style Light (packaging)
Old Style Light wanted a more distinctly Chicago i.d. And there’s no more distinctive Chicago identifier than the city’s flag which was used as the central inspiration for this new package design.
Stag is a beer sold only in Southern Illinois and Missouri. Hunting was a positioning we thought we could exploit given the obvious brand heritage. My favorite piece is the camouflage 18-pack in blaze orange. It made the perfect in-store display.
Infinite Peripherals is a very exciting technology company. Their business is tied to the every-changing Apple iOS devices. We have planned and prepared numerous trade show displays. We also manage all aspects of the design and maintenance of their website, their number one marketing tool. To view their website visit ipcprint.com
Infinite Peripherals Infinea Tab
Infinite Peripherals' Linea Pro Improving Efficiency At Voucher Seed Fairs in Africa
NBC News Channel 5
NBC 5 was looking to strengthen its relationship with its viewers. Rather than follow the typical path of TV station marketing product messages—“the most trusted anchors”, “the most advanced weather tracking”, etc.—we steered NBC 5 into brand advertising territory.
We positioned NBC 5 as a Chicago insider, offering a point of view and understanding of the city’s nuances that could only come from a fellow native. We suggested that instead of acting like a news station, NBC 5 could act like a brand ambassador for the city it reports on. To know Chicago deeply is to love Chicago truly.
This establishing spot, “City”, ran throughout NBC 5’s local coverage of the Olympics.
Credit: Writer, Scott English, Photographers: Various
NBC5 The World of Chicago :60
NBC5 The World of Chicago B :30
NBC5 The World of Chicago A :30
Turner Classic Movies
Turner Classic Movies sought new ways to engage younger viewers. To counteract the “old, black-and-white and boring” stigma, we set out to prove that classic movies are actually timeless stories, as provocative and relevant today as ever.
“That’s Classic” is the core brand campaign that redefines the idea of classic for a 30s-40s target.
Credits: Illustrator/Phil, Writer/Scott English
They’re loved and reviled, cherished and dismissed. They’re the B-movies (and C-movies) that put the monsters, freaks and psychos in lights. Daring, disgusting and ultimately harmless, they’re the black sheep of the classic movies family.
Turner Classic Movies celebrated the genre with TCM Underground, a late-night series curated and hosted by — who else — Rob Zombie. In keeping with the anarchistic approach to this kind of filmmaking, we hired a street artist to capture the cheap thrills and laughable chills of midnight movies.
Credits: Illustrator/A Chicago street artist (who's work I found on a street pole), Writer/Scott English
Wonder is a children’s retail concept designed for adults. Unlike typical kiddie-style stores, Wonder is planning a modern, sophisticated, multi-experience environment with a carefully curated selection of goods — a respite from the drudgery of shopping and schlepping with kids.
We were asked to help in developing Wonder’s “elevator speech” for potential investors. We led a strategic brainstorming session that resulted in their positioning statement: Passion For Parents. From there we created a positioning video and accompanying PowerPoint presentation for investor pitches.
Credits: Photography/Matt Scott, CG/Kent Rayhill, Writer/Scott English
The majority of Depend users are seniors, and their condition only exacerbates the physical and emotional trials that come with aging. It’s easier for them to hide away than to risk embarrassment, so they become more and more antisocial. When we discovered that users were actually consoling and encouraging each other privately on the Depend website message board, we found a much more meaningful role for the brand: to celebrate and elevate seniors as vital contributors to our daily lives.
Featured here are a couple of spots and a website montage for the launch of a new Depend product improvement. We deliver simple news through the wit and wisdom that can only come from people of a certain age. You’ll also find the three communications platforms we developed which led to this work.
Director: Errol Morris
Depend - Drivers
Depend - Women and Me
Depend - Ink Blot
Optimus is a leading commercial post-production company famed for their unmatched client service and tireless work ethic. But while technical and artistic expertise keeps them successful, it’s personality that makes them loved. Creative people like to work with creative people in a creative environment, and that’s the Optimus calling card.
We created websites for its Chicago headquarters and for its Santa Monica outpost; microsites and print ads for the Optimus One Shot, a contest we developed for young agency creatives; a website, ongoing print and digital ads for its in-house production arm, ONE at Optimus; and an ongoing national print campaign for the Optimus brand that runs in Communication Arts and CMYK magazines.
FOOD THAT SPEAKS FOR ITSELF. McDonald’s needed an unexpected approach for young adults, a particularly ad-averse group. Because this target rejects obvious selling tactics, we chose to observe McDonald’s products rather than hawk them in these YouTube spots.
Director: Aaron Ruell
McDonald's - Fish
McDonald's - Pickle
McDonald's - Make Me
McDonald's - Lost Seed
McDonald's - Lost Fry
McDonald's - Empty
McDonald's - Chicken
The Army was looking to attract officers to their Reserved Officer's Training Corps. We developed a campaign that both challenged and filtered candidates.
Villiger is the German division of Trek. They are a leading purveyor of bicycles in European cities where bicycles are the leading vehicles for daily commutes. When we discovered how heavily their customers depend on their bikes, we wanted to demonstrate Villiger’s elemental role in everyday life.
Channel Bio is a best-in-class, commercial seed corn company catering to large-scale growers. We discovered that they call their salesmen “Seedsmen”, and they define their singular, bespoke approach to servicing their customers as “Seedsmanship”. We took this internal language and shared it with their public, establishing Seedsmanship as the one-word embodiment of their values as a company and their promises to their customers.
You’ll see the positioning video that was the focal point of the pitch; examples of work from the pitch; and a produced print insert and TV spot.
Credits: Designer/Marian Williams, Photographers/Mathew Scott, Jim Krantz, Writer/Scott English
Channel Bio - Working
This video was created for the pitch. It was written and conceived over the course of 6 weeks of intense emersion into the client and the industry. It was a labor of love.
Channel Bio - This is When
The Coca-Cola Company was looking for a corporate message to convey their philosophy as a socially conscious and responsible entity. As nutritional concerns begot more scrutinizing consumers, it was important for Coca-Cola to stand for more than their namesake soda. By focusing on the broad portfolio of their beverages, a majority of which are actually waters and juices, we were able to present Coca-Cola as a well-rounded beverage maker that promotes a well-rounded lifestyle.
This pamphlet introduced the “dropletized” visual language that expands the definition of what a Coca-Cola product is and does.
THE RUM FROM SOMEWHERE ELSE
Oronoco was a new premium rum being developed by Diageo in Brazil. It was to carry a high price tag, even though “premium rum” was an oxymoron and “Brazilian rum” was unheard of. Furthermore, it was being made from sugarcane harvested and distilled on a remote Brazilian mountainside.
What appeared to be damning disparities led us to the analogy of exclusive exotic travel, the most desired destinations being the least known and hardest and most expensive to get to. We exploited the mystery of Oronoco, revealing information little by little, always keeping the whole story just out of reach.
Credit: Photographer/Eddy Kohli, Writer/Scott English
1. Rebound Sports Project. This is a non-for-profit company I started in 2007. Illustrated by Travis Lampey.
2. Testudo is a investment banking company
3. Hybrid-Funk is a farming co-op
4. Infinite Peripherals
5. TCM Underground. I hand-lettered this in corn syrup.
6. CO-OP is an creative editing studio and the west coast division of the parent company, Optimus.
7. Rose Farm Classics is a motorcycle restoration company located on an old rose farm in Woodstock, Illinois.
House of Veloce
This is a brand I'm just getting started on. The company is House of Veloce. It's a custom motorcycle company specializing in Moto Guzzi customs. The Moto Guzzi is best know for it's V shaped engine and the inspiration for this mark.